Work: Target and Todd Oldham

Target Launches Todd Oldham Dorm Room Collection

The Class Trip team conceptualized and executed a 12-city event marketing tour for the launch of Target’s Todd Oldham dorm room collection. The program included the creation of a fully-branded mobile dorm room fully fitter with the new Dorm Room collection furnishings, and a series of concerts and events that traveled to college campuses across the country including the University of Southern California (USC), University of Nevada Las Vegas (UNLV), and Massachusetts Institute of Technology (MIT).