About Us - Matt Goias

MATT GOIAS was born on October 12, 1977 in Edison, New Jersey and spent his childhood and teenage years living in New Jersey, Brooklyn, and Manhattan.

Matt began collecting records and djing at the age of 11, and spun in a Manhattan nightclub for the first time at age 14. As a teenager he went on to co-found the legendary weekly hip-hop party Indie5000 (along with DJ Max Glazer, artist Stephen “ESPO” Powers, and Ari Forman of On The Go Magazine). With Goias at the helm, Indie 5000 became a benchmark scene filled with emerging musical talent, contemporary artists, and tastemaker devotees. At 23, he was profiled by Vogue Magazine and named the “Jack of Clubs” for his innovative work on the cultural scene.

Growing up amongst the city’s leading trendsetters and opinion leaders, Matt honed his skills as a cultural compass developing close relationships in the art world, later parlaying these skills into marketing programs for a diverse roster of clients. His pairing of avant-garde talent with mainstream brands garnered groundbreaking successes for his clients. Matt was instrumental in the repositioning of Lacoste within the fashion world, and developed national and international fashion and art-based marketing partnerships for brands including Levi’s, Quiksilver, Christian Lacroix, Jeremy Scott, Emilio Pucci, and Target. At the age of 23, Goias was labeled a “marketing genius” by Interview Magazine.

As a marketing experiment, Goias, along with long-time friend Fancy, created, co-produced, and starred in two albums with his Tommy Boy Records recording act Fannypack, whose lead single Cameltoe became the most requested song in the country on Carson Daly’s TRL for five consecutive weeks. By the end of the project, the band had performed in 15 countries and received thousands of articles in publications around the globe. Matt’s music has been featured in movies and television series including Harold and Kumar Go to White Castle, I Now Pronounce You Chuck and Larry, The Fast and the Furious: Tokyo Drift, Mean Girls, Stick It, Gray’s Anatomy, and The L Word. More recently Matt has composed original music and taglines for Old Navy, including the creation and production of the “Get Your Fash-On” campaign.

Currently, Goias is the CEO of The Class Trip Corportaion and lives in Westchester County, New York with his loving and thin wife Pam, where he collects respect, royalty checks, and rocks a broken Rolex.