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About
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Lacoste Product Placement Initiative Intensive Product Placement and Opinion Leader alignment are the key ingredients in this highly successful grass-roots marketing campaign. In addition to aligning the brand with a prophetic roster of art-world and entertainment talent, The Class Trip has created shopping experiences and wardrobes for Jay Z, Tom Cruise, Penelope Cruz, Gwyneth Paltrow, Eminem, Moby, Pearl Jam, Sean Paul, and Kate Moss. Press Links:
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