Work: The Bench 2007

The Bench 2007

In the summer of 2007 The Class Trip Corporation embarked upon its most ambitious PR experiment of all. Along with DJ Max Glazer, sneaker Impresario On-The-Go Ari, and nightlife fixture Fancy, Class Trip put its marketing prowess to the test by creating a sensation around “the art of hanging out” on a New York City bench. Dubbed “The Bench”, the weekly “Busy Doing Nothing” party became the insider hot spot of the summer, attended by celebrities and covered extensively by the press.

This Saturday night hang-out session on a simple street bench on Houston Street was frequented by Grammy Award Winners, a 2007 Fulbright scholar, models, renowned artists, and celebrated DJs. To date The Bench has been covered extensively by Time Out New York, The Fader, Mass Appeal, Riottt.com, Missbehave Magazine, and received a two-page feature in The New York Observer, that included a mention on the front cover as well as the cover of the Arts and Culture section. At the end of the summer MTV will broadcast their number one hip-hop show, Sucka Free, from The Bench. Within weeks of kicking off the project The Class Trip was approached by sponsors seeking exposure to the notable New Yorkers that frequented this weekly “anti-happening.”

Press Links:

The New York Observer
PSFK
Gawker
Gothamist
Time Out New York
Mass Appeal Magazine
Married to the M.O.B.

Flyers & Photos: